Red Ventures Profiles
John Herrero manages Direct Solutions, Red Ventures’ Puerto Rico-based business. Under his leadership, the company has established two successful divisions, a direct marketing operation and a direct sales engine. John has more than 12 years of experience developing direct marketing, sales and customer loyalty programs for the Puerto Rico market. Prior to joining Red Ventures, he served as general manager of Entertainment Publications’ Puerto Rico operations for over six years.
Why did you join Red Ventures?
Ric Elias, CEO, and I had been doing business in Puerto Rico together for 7 years when we decided to get together again and open the PR market for, at that moment, RedF. During the last 5 years, I've seen many divisions, segments, and businesses as Red Ventures has developed and grown. It has been an amazing ride and a huge learning experience. I am looking forward to many future years of success.
Why do you like working at Red Ventures?
It blows my mind to have the opportunity of having a blank piece of paper to draw, erase, re-draw an idea and then see it happen by getting a team of talented people working on it. The entrepreneurial spirit that management fosters. The rush of having a team of experienced peers pushing forward an idea and not stopping until it is successful.
What is the most interesting project you have worked on to date at Red Ventures?
A local cellular phone client gave us the challenge to create a loyalty program for them, for which they had no budget at the moment. We transformed a client paid loyalty program into a revenue-generating, value intensive loyalty program for the same client. It still is a huge success for both the client and Red Ventures.
What part of your personal development while at Red Ventures are you most proud of?
The opportunity to learn, experiment, develop and apply the science of Direct Marketing in a marketplace that was far behind on it.
Finally, when is the last time you laughed out loud - really laughed - here at the office?
At Red Ventures we take our work seriously, not ourselves. That said, we are constantly having fun, which includes laughing at something every time we can. Me personally? 3 minutes ago...