Red Ventures Profiles
Elizabeth Hunter manages Red Ventures’ partnership marketing group, comprised of several marketing channels that generate leads and customers on behalf of Red Ventures’ entire portfolio of businesses. Elizabeth joined the company in early 2005 and has held multiple roles in a relatively short period of time. Since her initial assignment building out a new business venture in Puerto Rico, Elizabeth has served as general manager of an e-commerce business, which was sold in 2006, and subsequently led sales and marketing operations for DirectStarTV, one of Red Ventures’ largest business units. Prior to joining Red Ventures, Elizabeth was with Bank of America where her tenure spanned corporate branding, consumer product marketing, and new product development and launch. Elizabeth received her bachelor’s degree from Queens College (now Queens University of Charlotte).
Why did you join Red Ventures?
I joined Red Ventures to challenge myself. It's easy to join an organization where the expectation is that your prior experience and skill set dictate your path of success. Regurgitation at its best, if you will - doing what you know will work and be successful, albeit in a new company or in a new industry. At Red Ventures, I felt the energy and experienced the collective intelligence of the team right off the bat and knew that this group of people would challenge me, push my thinking, and that I would do the exact same thing right back. In this process lie the unexpected goldmines: the opportunities, the strategies, and the tactics to achieve something monumental - something you might never otherwise discover. And this is when you - and the company - grow.
Why do you like working at Red Ventures?
The energy surrounding everything that we do - the collective drive for growth and success - is infectious.
What is the most interesting project you have worked on to date at Red Ventures?
What project WASN'T interesting? Wow - I've never before in my career been able to say that!
What part of your personal development while at Red Ventures are you most proud of?
Fostering tenacity - in myself and in others. It's invaluable.
When is the last time you laughed out loud - really laughed - here at the office?
I laughed for five minutes straight just a few hours ago - but I don't think I can put the reason in writing!